Four Billboard Series
The four-letter words are in series: narrating the story of a drunken person going HOME in the middle of the night and along the ROAD, on the PATH, he/she PUKE. Nightlife is where people going out, leaving behind work, home and stress, then having fun to the fullest to the point of passing out. People can find it nostalgic as they see one billboard after another as they walk along the street. The goal of this project is to use the meaning of only four-letter words in the series of billboard and create a relatable story.
Used layers of 3D patterns on the background to allow the typography to pop. Furthermore, it created depth between the type and the background pattern. Similar information was used on all four billboards, however, they are placed and used differently.